A strategic product vision can cut through so many of the roadblocks that typically hamper the creation and introduction of new products to the marketplace. It’s a clearly defined statement that declares, long-term, what the product will do, who will use it, and the value it brings. Having a product vision is a tool that helps keep every member of the development team on the same page as the process moves along.

A product concept takes a very basic idea for a new product and fleshes it out with more details about the target audience, the benefits, core features, and what makes it different from anything that’s similar in the marketplace. The concept development for a new product can streamline the next steps, such as creating a prototype for testing.

Bringing a product idea to life requires funding. Whether you bootstrap, seek investors, or explore alternative financing, having a clear funding strategy is essential. Here’s how to secure the capital to develop and launch your product.

Generative AI is revolutionizing concept development by empowering designers and product teams with rapid visualization, seamless iteration, and cost-efficient ideation. Tools like MidJourney, Krea, and Vizcom allow businesses to create high-quality, AI-generated visuals that accelerate the design process and enhance creativity. By leveraging AI-driven ideation, companies can validate concepts faster, reduce development bottlenecks, and deliver more innovative products to market. As AI technology continues to evolve, its role in product design will only become more integral, offering limitless possibilities for the future of innovation.

In the market research process that’s used by a product development agency, a survey is a common tool. The survey can be set up as multiple-choice questions, numeric ratings (“On a scale of 1 to 10…”, demographic items, and more.

Market research is the process of gathering and analyzing information and data around a new business opportunity, product, or service. It reveals the customers, possible competitors, and the general need (or not) in the marketplace.

The product prototype is an essential part of the product development process. It’s the physical representation and allows for testing to ensure it performs as designed. The prototype is also necessary for market research, providing valuable feedback from potential users, and allowing for changes before the manufacturing process.

Photorealistic product rendering uses 3D software to create an image of a product that’s so clear and realistic, that it resembles a photograph. It reveals fine details, textures, lighting, and more that help to better visualize a product as it would appear in the real world. A product design and development company will use this process to better visualize a product, both for use in the manufacturing process and the marketing stage.

So what is rapid prototyping? Essentially, it’s using technology to create a physical product that can be tested and further refined. A 3D printer or CNC(computer numerically controlled) machine is used to quickly generate either parts or an entire piece. It’s a much faster process than traditional prototyping.

So what is a product designer? They are where a great idea begins its journey through all the various stages of development, finally landing in the hands of its intended target. The product designer begins the process with an initial vision specification which includes key details such as features and unique selling points and maybe some initial sketches of the design for the new product. After that, the product designer reviews market research to further refine the idea and establish a budget; this may involve focus groups or surveys.

Wondering how to develop a prototype product? Enki is an experienced prototype design company here to break down the various steps in the process. Done with discipline, realistic goals, and transparency at every step, an idea can be efficiently taken from the concept process to a physical product that can be tested for concept, performance, and other critical factors.

Product prototyping is the method by which a model of a new product is created. It allows for testing of a concept, and making improvements. Product prototyping services are essential in the development of any new product. Here’s what’s involved.

The difference between product design and product development lies in two parts of the overall process. Product design is the creative end, which involves taking an idea from a mere concept and turning it into a functioning product. Product development is the process of taking it to the marketplace.

What is meant by product design? Essentially, it’s creating a functional product that’s easy to use and solves a user problem. Product design is part of overall product development; it involves creating a product that can be created, tested, and refined to ultimately bring it to market. Here’s your complete guide to what is meant by “product design.”

In today's highly competitive market, standing out is not just an option—it's a necessity. One effective way to differentiate your brand is through product customisation. However, traditional white labelling has its drawbacks. In this article, we explore why working with a product development team to improve existing factory catalogue products is a cost-effective and strategic choice over conventional product development. Discover how customising factory products can enhance your brand's uniqueness, reduce development time, and minimise risks, giving you a competitive edge in the market.

In today’s fast-paced world of product development, the concept of a Minimum Viable Product (MVP) has become a go-to strategy. An MVP allows you to bring new products to market quickly and efficiently by focusing on essential features that satisfy early adopters and gather critical feedback. This approach not only validates market demand but also reduces development costs and accelerates time to market. Learn how MVPs attract early adopters, emphasize user-centered design, and highlight real-world success stories like Dropbox and Airbnb. Ready to take your product idea to the next level? Discover how a product development strategy consultant can guide you through this journey. Book an appointment today and download our comprehensive Enki Vision Specification to get started.

Creating an effective product roadmap is essential for aligning your company's product releases with its long-term vision and goals. This comprehensive guide walks you through the steps to prioritize product ideas, set strategic milestones, and develop a flexible timeline. Discover how engaging with a design consultancy can bring innovative perspectives and enhance your product strategy. Ready to elevate your product planning? Book an appointment with a product strategy expert today.

Introducing a new product to the market is an exciting venture, but it comes with its challenges. To ensure success, adopting a milestone process is crucial. This approach minimises risks and safeguards investments at each stage. From initial market research and idea generation to detailed product engineering and rigorous testing, each step is essential. Prototyping at every stage helps in refining the product, while engaging with a design consultancy can bring in expertise and innovative solutions.

Explore how 3D printing services can revolutionize your prototyping process. From speed and cost-effectiveness to design flexibility, 3D printing offers numerous advantages for product development. Learn about our FDM printing and laser cutting services, and find out how Enki Product Development can help you bring your ideas to life