In today's highly competitive market, standing out is not just an option—it's a necessity. One effective way to differentiate your brand is through product customisation. However, traditional white labelling has its drawbacks. In this article, we explore why working with a product development team to improve existing factory catalogue products is a cost-effective and strategic choice over conventional product development. Discover how customising factory products can enhance your brand's uniqueness, reduce development time, and minimise risks, giving you a competitive edge in the market.