Blogs

Product Development Ben Jones Product Development Ben Jones

What Is Product Design? A Complete Guide To Product Design

What is meant by product design? Essentially, it’s creating a functional product that’s easy to use and solves a user problem. Product design is part of overall product development; it involves creating a product that can be created, tested, and refined to ultimately bring it to market. Here’s your complete guide to what is meant by “product design.”

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Product Development Ben Jones Product Development Ben Jones

Customising Factory Catalog Products to Match Your Brand

In today's highly competitive market, standing out is not just an option—it's a necessity. One effective way to differentiate your brand is through product customisation. However, traditional white labelling has its drawbacks. In this article, we explore why working with a product development team to improve existing factory catalogue products is a cost-effective and strategic choice over conventional product development. Discover how customising factory products can enhance your brand's uniqueness, reduce development time, and minimise risks, giving you a competitive edge in the market.

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Product Development and Strategy Ben Jones Product Development and Strategy Ben Jones

The Importance of a Minimum Viable Product (MVP) in Product Development

In today’s fast-paced world of product development, the concept of a Minimum Viable Product (MVP) has become a go-to strategy. An MVP allows you to bring new products to market quickly and efficiently by focusing on essential features that satisfy early adopters and gather critical feedback. This approach not only validates market demand but also reduces development costs and accelerates time to market. Learn how MVPs attract early adopters, emphasize user-centered design, and highlight real-world success stories like Dropbox and Airbnb. Ready to take your product idea to the next level? Discover how a product development strategy consultant can guide you through this journey. Book an appointment today and download our comprehensive Enki Vision Specification to get started.

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Product Management and Strategy Ben Jones Product Management and Strategy Ben Jones

How to Create an Effective Product Roadmap for Your Company

Creating an effective product roadmap is essential for aligning your company's product releases with its long-term vision and goals. This comprehensive guide walks you through the steps to prioritize product ideas, set strategic milestones, and develop a flexible timeline. Discover how engaging with a design consultancy can bring innovative perspectives and enhance your product strategy. Ready to elevate your product planning? Book an appointment with a product strategy expert today.

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Product Development and Strategy Ben Jones Product Development and Strategy Ben Jones

Steps to Successful New Product Development

Introducing a new product to the market is an exciting venture, but it comes with its challenges. To ensure success, adopting a milestone process is crucial. This approach minimises risks and safeguards investments at each stage. From initial market research and idea generation to detailed product engineering and rigorous testing, each step is essential. Prototyping at every stage helps in refining the product, while engaging with a design consultancy can bring in expertise and innovative solutions.

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